Strategy First.
Video Led.
IKAY helps owner-led businesses stop guessing and second-guessing their content and marketing by helping them decide what to say, what to promote, and how to use video, organic content, and ads to create more conversations, referrals, estimates, and sales.
BETTER IDEAS
Know what is actually worth creating content about.
BETTER DIRECTION
Stop guessing what to post, promote, or fix next.
Better Marketing
Create marketing that supports conversations, referrals, estimates, and sales.
Your Marketing Should Not Feel Like A Second Job
You already have a business to run.
You have jobs to finish, clients to serve, estimates to send, calls to return, crews to manage, and decisions to make.
Too Much Random Posting
You are creating content, but it does not always lead anywhere.
Too Much Follow-Up Falling Through
People show interest, but there is no simple system to keep them moving.
Too Much Marketing To Manage
The work keeps piling up, but the sales process does not feel easier.
The problem is not that you need to post more.
The problem is that your marketing is not built to turn attention into conversations, referrals, and sales.
That is what IKAY helps fix.
We Focus Where Marketing Turns Into Money
Most marketing help focuses on getting more attention.
More posts.
More impressions.
More followers.
More traffic.
More leads.
That can matter.
But attention does not pay you until it turns into a real conversation, a real opportunity, or a real sale.
IKAY focuses on the middle and bottom of your marketing funnel, where people already have some interest, awareness, or trust, but still need the right message, proof, offer, and follow-up to take the next step.
That means we help you create marketing that supports:
More conversations.
More referrals.
More booked calls.
More estimates.
More follow-up.
More sales.
Not just more noise.
We are not here to make you famous.
We are here to help you find more of the right people ready to work with you.
Not A Full-Service Agency
Many marketing agencies brag about being full-service.
We’re not.
We’re not here to pitch you content calendars you won’t use, dashboards you won’t read, campaigns designed to impress other marketers, or 47 things you never asked for.
We focus on the part most owner-led businesses actually need:
Better thinking before more marketing.
That means helping you decide what to say, what to promote, how to package your ideas, and how to use content and ads to create more conversations, referrals, estimates, and sales.
Not more marketing for the sake of marketing.
Better strategy.
Better video ideas.
Better hooks and titles.
Better offers.
Better ads.
Better decisions about what to do next.
We are not here to sell you more marketing noise.
- Branding bibles
- Random content calendars
- Pretty dashboards
- Trendy tactics
- Marketing for the sake of marketing
We help you make better marketing decisions before you make more marketing.
- Better ideas
- Better video direction
- Better hooks and titles
- Better offers and CTAs
- Better content and ad decisions
Strategy First. Video Led.
Most owner-led businesses do not need more random marketing ideas. They need better decisions before more marketing gets made.
That means knowing what is worth talking about, how to package the idea, where video fits, and how the content should support conversations, referrals, estimates, and sales.
IKAY helps with the thinking that happens before the video gets recorded and before the ads get launched.
What Should We Say?
Start with the client problem, the offer, the angle, and the point of view.
How Should We Package It?
Shape the hook, title, talking points, and next step so the content is easier to understand and act on.
Where Should It Go?
Use the idea across video, organic content, ads, retargeting, email, or follow-up when it makes sense.
What Did We Learn?
Review what worked, what got ignored, and what should improve before making the next round of marketing.
Why We Start With Video
Video is not the whole strategy, but it is the strongest starting point.
Most marketing gets ignored.
People scroll past posts.
They delete emails.
They skim landing pages.
They forget most of what they see.
But they will watch a real person talk when that person is clear, confident, and helpful.
Video helps people hear your voice, understand your approach, and get a feel for what it would be like to work with you before they ever call, book, or buy.
That is why IKAY is video led.
Not because every business needs to become a content machine.
Not because you need to go viral.
Because video gives your strategy a human voice.
👀
Get Seen
A clear video gives people a reason to stop, pay attention, and understand what you do.
🤝
Build Trust
People can hear your voice, see your confidence, and get a feel for what it would be like to work with you.
✅
Become The Easy Choice
When your message keeps showing up in the right places, people remember you when they are ready to take the next step.
The goal is not to make more videos. The goal is to make the right videos, with the right message, for the right people
You Know It Could Be Better
Business is coming in.
You are getting referrals, repeat clients, and word of mouth.
But you can also see what is happening around you.
Competitors are showing up more often. Bigger companies are making polished offers. Buyers are doing more research before they ever call. And too many good prospects are choosing whoever looks clearer, easier, and more ready to help.
That does not mean you need to become a full-time marketer.
It means your content and marketing need clearer direction before more time, money, and effort get spent creating the wrong things.
IKAY helps you make better decisions about what to say, what to promote, and how to use video, organic content, and ads to support more conversations, referrals, estimates, and sales.
BENEFITS
What You Actually Get:
What Better Marketing Direction Helps You Do
When the strategy is clearer, the marketing gets easier to make, easier to understand, and easier to connect to sales.
Get Clearer
Know what to say, who it is for, and why it matters before you create more content.
Get More Consistent
Stop waiting for inspiration and start working from stronger ideas, angles, and content direction.
Get Remembered
Use video and organic content to stay in front of the right people before they are ready to call, book, or buy.
Get More Response
Turn better ideas into content and ads that support conversations, referrals, estimates, and sales.
The average Chief Marketing Officer salary in the United States is $347,055 as of June 26, 2023, but the range typically falls between $300,148 and $422,677. - SALARY.com
The average salary for a social media manager in the United States is around $62,547 per year - INDEED
“You can’t just like helping people. You have to be good at finding people to help. And getting people who want help to find you.”
— Darin Persinger
You Don’t Need a Full-Time CMO.
You Don’t Need Just a Social Media Manager.
You DON’t NEED TO PAY A VIDEOGRAPHER OR EDITOR WORKING ON VIDEOS THAT ARE THE WRONG IDEAS.
You Need A BETTER Marketing System.
One that helps the right people find you, trust you, and hire you—without wasting your time or money.
Consistent is better than better.
Most businesses don’t fail because their marketing wasn’t good enough.
They fail because their marketing didn’t show up consistently enough.
👀
Better doesn’t matter if no one sees it.
🏗️
Consistency builds trust.
💰
Trust drives conversions.
A fancy promo video sounds like a nice idea.
You see the polished, highly produced video content from the competition and think, “I gotta have marketing like THAT!”
You don’t.
Blowing your budget on a couple of flashy pieces usually backfires.
What you need is consistency.
Multiple angles. Ongoing visibility.
Promo videos create WOW.
But after the WOW… then what?
One video, seen once, is not going to get you clients.
Choose Your Level Of Support
Some businesses need Darin’s direct strategy and review.
Others need help finding better ideas to turn into organic content, or organic content plus ads.
Most businesses start with The Harbor.
🌅 THE HARBOR
POWERED BY PROFITABLE OASIS
DONE WITH YOU
For owner-led businesses that want a better marketing system, but still want to keep most of the execution in-house.
The Harbor gives you the strategy, structure, scripts, campaign direction, content guidance, and coaching to help you create better video, better follow-up, and better conversion paths without guessing your way through it.
You get:
✅ Marketing strategy and campaign direction
✅ Video-first content planning
✅ Scripts, prompts, and messaging support
✅ Review, coaching, and refinement
✅ Help building better follow-up and conversion paths
✅ Coaching to keep the system moving
✅ Ai Navigators
You stay in control. We keep you moving.
🌅 THE LAKE
DONE FOR YOU ORGANIC CONTENT PRE-PRODUCTION
$4,000/month
JOIN THE WAITLIST
For businesses that want better organic video content before they record, post, or publish.
✅ 10 content ideas per month
✅ 4 selected video topics developed into outlines or scripts
✅ Hooks and titles for each selected video
✅ Thumbnail creation for longform videos
✅ Organic posting strategy driection
✅ Monthly content review and next-month recommendations
🌊THE OCEAN
Done For You Growth Engine
Organic + Ads
$8,000/month
JOIN THE WAITLIST
For businesses that want everything in Lake, plus paid ad direction and campaign management.
✅ Everything included in The Lake
✅ 2 top-of-funnel ad scripts to introduce your message to new people
✅ 2 middle-of-funnel ad scripts to warm up people who watched, clicked, visited, or engaged
✅ 2 bottom-of-funnel TRI-ADS scripts to drive conversations, referrals, estimates, bookings, or sales
✅ Ad copy for each funnel stage
✅ Warm-audience and retargeting campaign setup
✅ Meta or YouTube ad management
✅ Monthly ad review and next-month recommendations
Is This Right for You?
✅ This is for you if:
You already have a real business, real clients, and something worth saying.
You are tired of guessing what to post, promote, or improve next.
You want better marketing direction before making more content.
You are willing to use video, organic content, and ads to support sales.
You want practical strategy, clear next steps, and fewer wasted efforts.
❌ This is not for you if:
You want to go viral.
You are still figuring out your business or what you offer.
You want someone to magically fix your marketing without your input.
You think marketing is a one-time project.
You want to be involved in every tiny edit, post, and decision.
Before You Hire An Editor, VIDEOGRAPHER, Ads Person, Or Content Team
It is easy to think the next marketing move is hiring someone to make more stuff in production or post production.
A video editor.
A social media person.
An ads manager.
An editor.
A director.
And sometimes you need those people.
But if the idea is weak, the offer is unclear, or the content is disconnected from what your clients actually care about, more production just helps you make the wrong content better looking.
That is why IKAY starts before the work gets made.
We help you decide what is worth saying, how to package it, what should become organic content, what should become an ad, and what should be improved before you spend more time, money, and energy making more.
You can hire cheaper help or high quality expensive help to edit, upload, or schedule content.
But someone still needs to know what the content should be about, what the campaign should do, and how it connects back to conversations, referrals, estimates, and sales.
That is the part IKAY helps with.
NOT SURE? QUESTIONS?
FAQs
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Because most small businesses don’t need a full-time CMO. They need a focused, strategic system that doesn’t cost $300K/year.
If you just want a social media manager or a VA, that’s a different hire. But don’t expect them to drive strategy or sales. -
If you need a full service agency and have the budget, I think you should. This is a twist on the traditional we-do-everything shop. We don’t do everything. We do marketing strategy, ideation and promotion really well. Helping you get into more conversations and convert more leads.
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IKAY can seamlessly merge with your current setup. We don’t view it as a conflict, but as an opportunity to bring a different perspective and more output.
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First, I’d ask you to let the market decide. Second, we’ll continue to tweak and revise until you’re 100% satisfied. But let’s focus on the results.
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IKAY offers a ton of flexibility in how you request designs. Some common ways clients request designs is via sharing Google docs, chat or even just a simple text message or phone call. We have templates and guides to make it easy. It’s simple and fast.
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You’re working directly with me, Darin Persinger.
That means no handoffs, no junior team, no confusion. -
If content is ready? Usually within 48 hours.
If we’re starting fresh, we get aligned on strategy first, then we move fast. -
No long contracts. Month-to-month. Stay because it’s working. The benefit of staying on?
Your price stays locked in.
If you pause or hop off, rates may have increased. -
Yes. It’s your business. You keep everything we create. The ads are under your account. Everything is yours.
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Someone needs to be the spokesperson. And for your business it should be you.
Icy Hot has Shaq.
Progressive has Flo.
Lucky Charms has Lucky.You don’t need to be an influencer.
You just need to show up as yourself.
I’ll help you get comfortable on camera and with the right video format.
I’ve coached tens of thousands of people on using video in business, I can help you too. -
No.
We’re not banking on going viral or social engagement.
We’re building a client-getting system that works with or without a lot of LIKERS, SUBSCRIBERS OR FOLLOWERS. -
Depends on the strategy and your audience.
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Most clients spend 30–60 minutes a week tops.
That includes reviewing drafts, approving content, and recording your videos.
The goal is to keep you focused on clients, not content calendars. -
That’s not what this is.
If you’re looking for a brand refresh or custom site, I can refer you to the right people.
We do Landing Pages, Lead Magnets (what we call Ice Breakers) but websites, logos and rebrands is not our thing.
See if IKAY is right for you.
Get a guided tour through the process and find out how you and your team can change the way you do your content and marketing, for the better.